Innovation and creativity: The organization must demonstrate its ability to provide new services or improve existing services in innovative and unique ways that better meet customer needs.

 User value: The services provided should be geared towards significantly meeting customer needs and desires, improving the user experience and increasing customer satisfaction.

 Economic feasibility: The organization must provide evidence that innovation in service development is already bringing tangible economic benefits, whether through cost savings or increased revenues.

 Successful implementation: The organization must provide evidence of its ability to implement innovation effectively and achieve the desired results successfully.

 Sustainability: The organization must demonstrate a commitment to sustainability in developing services, including attention to the environmental and social impacts of its services